A „What to Expect“ page can be very helpful because it is an opportunity to make newcomers comfortable enough to make their first visit. Link to it from your homepage or a prominent menu position. Here are some ideas.
- What are your services like?
- How long are they?
- What is your style of worship?
- What is typical attire?
- Is child care available? (don’t overlook the importance of this)
You may want to insert a photo tour or produce a short welcome video (click for tips). See the example below from Josh Byers. Let your pastor say a word and/or give a quick Sunday morning tour. It’s not absolutely necessary to have a video (a page with words and a photo or two is good) but it can give the website visitor a very real idea of what they’ll be stepping into.
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An alternative is to include these details on your services or location page. Read Content Your Church Website Must Have on the churchthemes.com blog for tips.